SACHIN RAMESH TENDULKAR

Just 15 when he stepped out on to the field to represent India, Sachin is today synonymous with everything Cricket. As a result of his exploits on the field, and conduct off the field, he transformed from cricketer to icon to role model for multiple generations; earning the moniker ‘Master Blaster’ at the age of just 24. Loved and adored by fans across the world from every community, age and gender, he was one of the first sportsmen to truly become a global Cricket sensation; someone who brought Cricket into the spotlight every time he took to the crease.

WHO WE ARE

SRT Sports Management Pvt. Ltd. (SRTSM) is a premier sports management organisation that represents one of India’s most-reputed cricketers, Sachin Tendulkar. Founded by Dr. Anjali Tendulkar and the Master Blaster himself, Sachin Tendulkar, the organisation manages all commercial engagements and social initiatives involving the Cricket icon.

*SRTSM exclusively represents Sachin Ramesh Tendulkar. No other entity or individual (globally) has the authority or licence to represent Sachin Tendulkar in any capacity. 100MB Pvt. Ltd. is authorised to represent Sachin Tendulkar in the digital world.

MILESTONES

  • Continuously expanding Sachin's digital footprint, now 65M and counting, in association with 100MB Pvt. Ltd.
  • Inspiring a 'health movement' in 4 major metros through various IDBI Federal Life Insurance Marathons.
  • Building awareness, with Unicef, about the importance of washing hands in order to decrease the incidence of diarrhoea amongst children.
  • Participating in a global Unicef campaign that is aimed at empowering women through sport.
  • Partnering with BMW in a nation-wide Skill Next initiative that encourages learning and skill enhancement among 365 engineering & technical institutes across India.
  • Partnering with the Indian Government on key initiatives, including Swachh Bharat, Skill India, Road Safety, etc.

BRAND STORY

When envisioning the logo for brand SRTSM, there was no better fit than Sachin himself. Depicted in our logo is a silhouette of Sachin playing a shot, his jersey number 10 is downplayed in hue to represent the humility with which he has always conducted himself.

In stark contrast, is the tricolour that beams out from the swing of his bat, depicting that every stroke he played was with one end-game in mind … to represent his country and make India proud. An aim that he sees through till today.

VISION

To realise Sachin Tendulkar’s dream of transforming India from a sport-loving nation to a sport-playing nation.



MISSION

To build and sustain positive impact on society through social and brand partnerships, and continue Sachin Tendulkar’s legacy by leveraging our key values of Trust, Transparency and Performance.

OUR COMMITMENT

TRUST

Reaffirming trust by
following through on
our every commitment

TRANSPARENCY

Delivering value
through transparent
brand-celebrity associations

PERFORMANCE

Ensuring seamless value
alignment between
the brand and celebrity

SRTSM’S VALUES

INTEGRITY

We are known for taking
decisions that are fair and
honest and are recognised
for transparency in our
dealings. Integrity
encompasses all aspects of
integrity as we
commonly understand.
We say what we mean.

COMMITMENT

We never over promise
to sign up business.
We do what we say.

AGILITY

We work with agility
for both internal and
external customers.
We strive to deliver ahead
of time every time.

TEAM FIRST

Team for us means
our internal as well as
the client’s team.
We work seamlessly with
clients, owning their objectives
as our own without
diluting our own.

WHAT WE DO

SRT Sports Management Pvt. Ltd. manages brand ‘Sachin’ and oversees all his social initiatives and commercial engagements. Our organisation fosters close-knit, long-term partnerships with numerous brands, working alongside them to unlock and maximise the potential value of this partnership for their business in the marketplace.

Brand & Business
Partnerships

Digital & Social Media
Value Creation

Events
& PR

Social Responsibility
Initiatives

CORE TEAM

PARTNERSHIP SHOWCASE

BRAND ENDORSEMENTS

Enabling brands to leverage what Sachin Tendulkar stands for, through highly effective and mutually beneficial endorsement deals.

JOINT VENTURES & INVESTMENTS

Partnering with promising enterprises in the entertainment, garment manufacturing and technology industry to build best-in-class products.

DIGITAL SPORTS PLATFORM

Creating the ultimate digital sports destination, 100MB is an app that brings sports fans closer to their favourite sportspersons. *100MB is a Joint Venture between SRT Sports Management Pvt. Ltd. and JetSynthesys Pvt. Ltd.

ENTERTAINMENT PROPERTIES

Motivating those who have lived his matches and loved him throughout his career, as well as bringing his inspirational story to the next generation of aspiring sportsmen and sportswomen.

Game

Movie

Book

SOCIAL INITIATIVES

Impacting meaningful change in the lives of the less fortunate through important social initiatives that raise awareness about human and environmental issues, which provide hope for a better quality of life.

TEAM OWNERSHIP

Bringing an important message “love sport, any sport” to the masses through ownership of Kerala Blasters Football Club (KBFC), an Indian Super League (ISL) team.

MAKE DEEPER, MORE IMPACTFUL
CONNECTIONS WITH YOUR CUSTOMERS.

CLIENT SPEAK

WHAT'S NEW

  • Sachin Tendulkar and Middlesex Cricket join hands to launch “Tendulkar Middlesex Global Academy”

    July 18, 2018

    July 18, 2018, Mumbai: Sachin Tendulkar, the legendary cricketer, today announced an association with Middlesex Cricket to launch “Tendulkar Middlesex Global Academy” (TMGA). The academy will provide young girls and boys between the age of 9 and 14 an opportunity to learn from the two major institutions of cricket – Sachin Tendulkar and Middlesex Cricket … Continue reading “Sachin Tendulkar and Middlesex Cricket join hands to launch “Tendulkar Middlesex Global Academy””

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  • Sachin Tendulkar launches BMW India’s Skill Next initiative

    March 31, 2018

    Sachin Tendulkar has launched BMW India’s “Skill Next” programme to impart hands-on expertise and to automobile engineers across the country. The initiative will help the engineering students in gaining theoretical and practical knowledge as the car manufacturer would provide 365 BMW engines and transmissions to various engineering and technical institutes across the country free of … Continue reading “Sachin Tendulkar launches BMW India’s Skill Next initiative”

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  • USPL raises Rs100 crore, crosses $100 million valuation

    November 15, 2017

    Bengaluru: Fashion start-up Universal Sportsbiz Pvt. Ltd (USPL) has raised a fresh round of investment of over Rs100 crore from existing investor Accel Partners. With this round of funding, the valuation of Universal Sportsbiz Pvt. Ltd has crossed $100 million, the company said. The funds will be deployed for expansion in product portfolio and retailing capabilities. … Continue reading “USPL raises Rs100 crore, crosses $100 million valuation”

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Write To Us : hello@srt10.in