SACHIN RAMESH TENDULKAR

Just 15 when he stepped out on to the field to represent India, Sachin is today synonymous with everything Cricket. As a result of his exploits on the field, and conduct off the field, he transformed from cricketer to icon to role model for multiple generations; earning the moniker ‘Master Blaster’ at the age of just 24. Loved and adored by fans across the world from every community, age and gender, he was one of the first sportsmen to truly become a global Cricket sensation; someone who brought Cricket into the spotlight every time he took to the crease.

WHO WE ARE

SRT Sports Management Pvt. Ltd. (SRTSM) is a premier sports management organisation that represents one of India’s most-reputed cricketers, Sachin Tendulkar. Founded by Dr. Anjali Tendulkar and the Master Blaster himself, Sachin Tendulkar, the organisation manages all commercial engagements and social initiatives involving the Cricket icon.

SRTSM is the exclusive representative of Sachin Tendulkar. No other entity or individual, in India or across the world, has the authority or licence to represent Sachin Tendulkar in any capacity whatsoever.

MILESTONES

  • Continuously expanding Sachin's digital footprint, now 85M and counting, in association with 100MB Pvt. Ltd.
  • Inspiring a 'health movement' in 4 major metros through various IDBI Federal Life Insurance Marathons.
  • Building awareness, with Unicef, about the importance of washing hands in order to decrease the incidence of diarrhoea amongst children.
  • Participating in a global Unicef campaign that is aimed at empowering women through sport.
  • Partnering with BMW in a nation-wide Skill Next initiative that encourages learning and skill enhancement among 365 engineering & technical institutes across India.
  • Partnering with the Indian Government on key initiatives, including Swachh Bharat, Skill India, Road Safety, etc.

BRAND STORY

When envisioning the logo for brand SRTSM, there was no better fit than Sachin himself. Depicted in our logo is a silhouette of Sachin playing a shot, his jersey number 10 is downplayed in hue to represent the humility with which he has always conducted himself.

In stark contrast, is the tricolour that beams out from the swing of his bat, depicting that every stroke he played was with one end-game in mind … to represent his country and make India proud. An aim that he sees through till today.

VISION

To realise Sachin Tendulkar’s dream of transforming India from a sport-loving nation to a sport-playing nation.



MISSION

To build and sustain positive impact on society through social and brand partnerships, and continue Sachin Tendulkar’s legacy by leveraging our key values of Trust, Transparency and Performance.

OUR COMMITMENT

TRUST

Reaffirming trust by
following through on
our every commitment

TRANSPARENCY

Delivering value
through transparent
brand-celebrity associations

PERFORMANCE

Ensuring seamless value
alignment between
the brand and celebrity

SRTSM’S VALUES

INTEGRITY

We are known for taking
decisions that are fair and
honest and are recognised
for transparency in our
dealings. Integrity
encompasses all aspects of
integrity as we
commonly understand.
We say what we mean.

COMMITMENT

We never over promise
to sign up business.
We do what we say.

AGILITY

We work with agility
for both internal and
external customers.
We strive to deliver ahead
of time every time.

TEAM FIRST

Team for us means
our internal as well as
the client’s team.
We work seamlessly with
clients, owning their objectives
as our own without
diluting our own.

WHAT WE DO

SRT Sports Management Pvt. Ltd. manages brand ‘Sachin’ and oversees all his social initiatives and commercial engagements. Our organisation fosters close-knit, long-term partnerships with numerous brands, working alongside them to unlock and maximise the potential value of this partnership for their business in the marketplace.

Brand & Business
Partnerships

Digital & Social Media
Value Creation

Events
& PR

Social Responsibility
Initiatives

CORE TEAM

PARTNERSHIP SHOWCASE

BRAND ENDORSEMENTS

Enabling brands to leverage what Sachin Tendulkar stands for, through highly effective and mutually beneficial endorsement deals.

JOINT VENTURES & INVESTMENTS

Partnering with promising enterprises in the entertainment, garment manufacturing and technology industry to build best-in-class products.

DIGITAL SPORTS PLATFORM

Creating the ultimate digital sports destination, 100MB is an app that brings sports fans closer to their favourite sportspersons. *100MB is a Joint Venture between SRT Sports Management Pvt. Ltd. and JetSynthesys Pvt. Ltd.

ENTERTAINMENT PROPERTIES

Motivating those who have lived his matches and loved him throughout his career, as well as bringing his inspirational story to the next generation of aspiring sportsmen and sportswomen.

Game

Movie

Book

SOCIAL INITIATIVES

Impacting meaningful change in the lives of the less fortunate through important social initiatives that raise awareness about human and environmental issues, which provide hope for a better quality of life.

MAKE DEEPER, MORE IMPACTFUL
CONNECTIONS WITH YOUR CUSTOMERS.

CLIENT SPEAK

WHAT'S NEW

  • Unacademy rolls out an inspirational film featuring Sachin Tendulkar

    March 2, 2021
    Unacademy, the e-learning platform, has rolled out a new film titled ‘The Greatest Lesson,’ with brand ambassador Sachin Tendulkar. The campaign celebrates the relentless human spirit in its pursuit of excellence. The film highlights the ‘never give up’ spirit by commemorating some of the most challenging times of the veteran cricketer’s career and his subsequent triumphs. With this … Continue reading "Unacademy rolls out an inspirational film featuring Sachin Tendulkar" Read more
  • Sachin Tendulkar to bat for Unacademy, picks up strategic stake

    February 23, 2021
    Synopsis The former star cricketer will also host a series of live interactive classes, which everyone can access free of cost on the Unacademy platform Sachin Tendulkar has entered into a multilayer partnership with Bengaluru-based online education technology company Unacademy to pick up a small stake in the platform as well as to become its … Continue reading "Sachin Tendulkar to bat for Unacademy, picks up strategic stake" Read more
  • Sachin Tendulkar supports treatment of 100 underprivileged children across six states

    December 1, 2020
    Master Blaster Sachin Tendulkar had, few years back, said he will continue batting for India in his second innings. His second innings seems to be mirroring his first – he has now scored another century off-the-field, after having scored a century of centuries on-the-field. Sachin, through his foundation, has supported the treatment of 100 underprivileged … Continue reading "Sachin Tendulkar supports treatment of 100 underprivileged children across six states" Read more

Write To Us : hello@srt10.in