Just 15 when he stepped out on to the field to represent India, Sachin is today synonymous with everything Cricket. As a result of his exploits on the field, and conduct off the field, he transformed from cricketer to icon to role model for multiple generations; earning the moniker ‘Master Blaster’ at the age of just 24. Loved and adored by fans across the world from every community, age and gender, he was one of the first sportsmen to truly become a global Cricket sensation; someone who brought Cricket into the spotlight every time he took to the crease.
When he goes out to bat, people switch on their television sets and switch off their lives. 
Take the example of Sachin Tendulkar. In his career which extended for more than 20 years, he kept breaking his own records day after day and got better and better with each passing day. The secret of his success was self-competition and not competition with others,
I see myself when I see Sachin batting.
I don’t know Cricket, I don’t know how Sachin plays. But I still try to watch him playing because I want to know why my country’s economy goes down 0.5% when he’s batting.
Sachin Tendulkar has carried the burden of the nation for 21 years. It is time we carried him on our shoulders.
He can play in any era and at any level. I would say he’s 99.5% perfect.
I have seen God, he bats at no. 4 for India.
SRT Sports Management Pvt. Ltd. (SRTSM) is a premier sports management organisation that represents one of India’s most-reputed cricketers, Sachin Tendulkar. Founded by Dr. Anjali Tendulkar and the Master Blaster himself, Sachin Tendulkar, the organisation manages all commercial engagements and social initiatives involving the Cricket icon.
*SRTSM exclusively represents Sachin Ramesh Tendulkar. No other entity or individual (globally) has the authority or licence to represent Sachin Tendulkar in any capacity. 100MB Pvt. Ltd. is authorised to represent Sachin Tendulkar in the digital world.
When envisioning the logo for brand SRTSM, there was no better fit than Sachin himself. Depicted in our logo is a silhouette of Sachin playing a shot, his jersey number 10 is downplayed in hue to represent the humility with which he has always conducted himself.
In stark contrast, is the tricolour that beams out from the swing of his bat, depicting that every stroke he played was with one end-game in mind … to represent his country and make India proud. An aim that he sees through till today.
To realise Sachin Tendulkar’s dream of transforming India from a sport-loving nation to a sport-playing nation.
To build and sustain positive impact on society through social and brand partnerships, and continue Sachin Tendulkar’s legacy by leveraging our key values of Trust, Transparency and Performance.
Reaffirming trust by
following through on
our every commitment
Delivering value
through transparent
brand-celebrity associations
Ensuring seamless value
alignment between
the brand and celebrity
We are known for taking
decisions that are fair and
honest and are recognised
for transparency in our
dealings. Integrity
encompasses all aspects of
integrity as we
commonly understand.
We say what we mean.
We never over promise
to sign up business.
We do what we say.
We work with agility
for both internal and
external customers.
We strive to deliver ahead
of time every time.
Team for us means
our internal as well as
the client’s team.
We work seamlessly with
clients, owning their objectives
as our own without
diluting our own.
SRT Sports Management Pvt. Ltd. manages brand ‘Sachin’ and oversees all his social initiatives and commercial engagements. Our organisation fosters close-knit, long-term partnerships with numerous brands, working alongside them to unlock and maximise the potential value of this partnership for their business in the marketplace.
Brand & Business
Partnerships
Digital & Social Media
Value Creation
Events
& PR
Social Responsibility
Initiatives
A Paediatrician by profession, Dr. Anjali Tendulkar is the wife of Sachin Tendulkar. Having put aside her career in medicine in the past to support her husband throughout his sporting career and raise a family, today Anjali adeptly contributes to SRT Sports Management Pvt. Ltd.
With a career that spans over 2 decades in Sales, Marketing and Managing Businesses as part of Top Management teams of premier organisations, Mrinmoy Mukherjee brings to the table a rich and diverse professional experience. He has been part of some of India’s most reputed companies, including Marico, Aditya Birla Retail, Star TV, Raymond, Tata Housing and Eveready Industries. Mrinmoy has always loved and played sports, is a motorcycle enthusiast and enjoys a good game of Squash.
With over a decade of experience in Consumer and Business Insights, Rajyalakshmi thrives on developing brand stories backed by a combination of business data and consumer research. Having worked with Nielsen, Aditya Birla Retail, McDonald’s and Unilever, she brings to the table a unique set of skills and a strong foundation in Marketing Strategies across 6Ps. She loves watching movies in her free time.
A consummate professional with over 10 years of experience in Investment Banking (Global Markets), Saurabh Saboo has past experience working at Goldman Sachs, Deutsche and Nomura India. He is a dedicated fitness buff and a die-hard foodie.
Having worked with brands in various stages of their lifecycle, Venkataraman relies on the power of deep-diving into consumer behaviour and converting them into actionable insights. His experience at Asian Paints has taught him the value of story-doing preceding story-telling. When he’s free, he likes to read articles on various topics, and catches up on cricket.
With over 7 years of experience in Brand Management & Analytical Consulting, Athul Pillai logically breaks down complex challenges into simple, fundamental components to drive favorable outcomes for businesses. He has been part of the brand management team at Parle Agro and lead research teams at Nielsen. An avid sports fan, Athul religiously follows various sports like Cricket, Football, Formula 1, Tennis and Basketball.
With a career that spans close to 2 decades Minal Vaidya’s expertise lies in accounting, taxation & compliance practices. Minu has been with Mr. Tendulkar since 2001. It has been 18 long years of association with passion and pride. In her free time, Minu loves reading & listening to music.
Having an accomplished career of over 22 years in the Hospitality sector, June Fernandes’s experience and expertise in administration, human resource planning and policies is an asset. She is people oriented, passionate about helping her team members & ensures a cheerful working environment at SRTSM June loves gardening and listening to music when she is free.
A post graduate in commerce from Mumbai University, Zoya Kazani is enthusiastic and dedicated with hands on experience in operations. Her passion for sports has steered her into working with a sports management firm as well as a sports- based NGO while she was studying. She loves to travel and is a big Team India and Manchester United Fan.
Enabling brands to leverage what Sachin Tendulkar stands for, through highly effective and mutually beneficial endorsement deals.
Partnering with promising enterprises in the entertainment, garment manufacturing and technology industry to build best-in-class products.
Creating the ultimate digital sports destination, 100MB is an app that brings sports fans closer to their favourite sportspersons. *100MB is a Joint Venture between SRT Sports Management Pvt. Ltd. and JetSynthesys Pvt. Ltd.
Motivating those who have lived his matches and loved him throughout his career, as well as bringing his inspirational story to the next generation of aspiring sportsmen and sportswomen.
Impacting meaningful change in the lives of the less fortunate through important social initiatives that raise awareness about human and environmental issues, which provide hope for a better quality of life.
Has had a decade-long association with Unicef building awareness for multiple initiatives
Working with Apnalaya Foundation to uplift the most underprivileged sections of Mumbai’s urban population; spearheaded by Sachin’s Mother-in-law, Annabel Mehta
Providing Energy Autonomy to rural India through Renewable Energy and “Spreading Happiness” by providing access to energy
Long-term association with Make-A-Wish Foundation on various initiatives
Committed to impacting change in littering mentality and behaviour for a cleaner and healthier India
Encouraging young talent in our nation to come forward and participate in a broad-scale skill honing initiative
Providing relief to the underprivileged in the areas of education, healthcare and infrastructure
Sachin Tendulkar is a dream brand, a brand that is synonymous with performance and trust. I worked closely with SRTSM with Quaker and the football league. I admire the way SRTSM works with their clients – totally responsive, willing to work on things together and they always deliver more than what’s agreed. 
How do you differentiate sponsoring marathons to gain visibility, when every city has 3 or more already? The simple answer is get Sachin Tendulkar as the face of your marathons...no brainer. Sachin raised our marathons to a different level. The hysteria he creates, and the crowds he pulls, has to be seen to be believed ... even 5 years after retirement !!! What to my mind is more important is the absolute professionalism he displays and how he works hard to create a chemistry and comfort with the brand.
Luminous’ long standing relationship of around 8 years is a true reflection of our respect for Sachin and what he stands for in terms of values. Sachin stands for trust, dependability, high performance, professionalism and reliability - exactly the values that we wanted brand Luminous to have. We are very proud of this association with Sachin, as it has successfully communicated these values to our customers and consumers, and also has motivated us internally to ensure we are committed to these values. This association has made us grow our business and build our brand.
Personally, I have enjoyed our journey with Sachin and found him very warm and actively engaged in our initiatives, and always encouraging us.
It has been an extremely positive experience working with Sachin and his team. They are professional, down-to-earth and constructive in all their dealings. We have enjoyed the collaboration and our brand has benefitted significantly from the association with Sachin. We look forward to many more years of successful partnership.
We, at Arvind Ltd., are immensely proud of our partnership with Sachin on True Blue. It has been a true pleasure working with him and his team. The team at SRTSM has always ensured that we are able to bring the best out of the partnership and put in everything required to make our venture a huge success.
The association with team SRT Sports Management has been most professional and warm, always. Team SRTSM has acted as the perfect platform for my team and added value to joint projects to grow the business together. It’s been a pleasure working together, building the True Blue brand.
Our ongoing association with SRTSM has been a wonderful experience from day one. The professionalism of the team, combined with a deep understanding of the brands they represent, presented us with the perfect opportunity to create value in a finite amount of time. A truly fulfilling and enriching business experience.
Sheer Driving Pleasure’ has always put a big smile on Sachin’s face. When he is in the driving seat of his BMW, nothing else matters. It is just as if he is in his game. His bond with BMW is very special and creates joy every time. It is a perfect partnership that is continuing to forge its way ahead in exciting times.
To have someone like Sachin Tendulkar backing you when you are starting off is an adrenaline boost in itself. We've had a great partnership with Sachin and Anjali, and the entire team at SRTSM in building USPL; they've always supported the company and the team. Having someone like him on board always keeps the bar high and pushes us to deliver higher.
Leveraging on his personal values as a cricketer, the master blaster continues to flourish as a covetable brand five years after his retirement Give Sachin Tendulkar a bat and you can’t tell that he hasn’t held it for the past five years. At least not in the way we’ve known him to. Even now, as … Continue reading “Second innings: Sachin Tendulkar gets into his stride”
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July 18, 2018, Mumbai: Sachin Tendulkar, the legendary cricketer, today announced an association with Middlesex Cricket to launch “Tendulkar Middlesex Global Academy” (TMGA). The academy will provide young girls and boys between the age of 9 and 14 an opportunity to learn from the two major institutions of cricket – Sachin Tendulkar and Middlesex Cricket … Continue reading “Sachin Tendulkar and Middlesex Cricket join hands to launch “Tendulkar Middlesex Global Academy””
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Sachin Tendulkar has launched BMW India’s “Skill Next” programme to impart hands-on expertise and to automobile engineers across the country. The initiative will help the engineering students in gaining theoretical and practical knowledge as the car manufacturer would provide 365 BMW engines and transmissions to various engineering and technical institutes across the country free of … Continue reading “Sachin Tendulkar launches BMW India’s Skill Next initiative”
Read more Chase your dreams .... but make sure you don't find shortcuts ...
Success is a process... During that journey, sometimes there are stones thrown at you, and you convert them into milestones.
When dreams don’t discriminate, then why do we?
If you don't execute on your plans, then you don't reach anywhere.
Cricket is in the foreground; the rest is in the background.
Every individual has his own style, his own way of presenting himself on and off the field.
At least with me, the match starts much, much earlier than the actual match.
I want to give my six hours of serious cricket on the ground and then take whatever the result.
I just keep it simple. Watch the ball and play it on merit.
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