CHENNAI: In his glittering career, batting maestro Sachin Tendulkar has partnered with organisations for numerous social causes. Now, he will be part of the Gillette Barber Suraksha Programme. As a part of the campaign, Gillette India has launched a film supported by Tendulkar that takes consumers through a nostalgic journey recalling the various instances they must have experienced at barber shops. Through the film, Gillette showcases the holistic support that is being given to barbers to enable them to get back to business.
Commenting on the programme, Tendulkar said, “While many have been affected by the lockdown, our barber friends are among those who have taken the maximum impact. Gillette Barber Suraksha is timely & very much needed right now. It’s heart-warming to Brand Advocate Sachin Tendulkar on Instagram. Be a part of it to make a positive difference to their lives and truly #GroomTheirFuture.”
The programme is aimed at educating, protecting and providing resources to the barber community as they return to business. Gillette and Barbers have a special bond as partners, and together they are a part of the essential fabric that grooms everyone, every day. As part of the campaign, Gillette will provide an insurance cover of up to Rs 1 lakh to barbers, educate them on safe operations via videos co-created with renowned stylist Aalim Hakim and provide them back-to-business support via specially curated product kits covering requirements for 2 months.