Cricket legend Sachin Tendulkar bagged the ‘Most Effective Swachhata Ambassador’ award for making use of his popularity and fame to ensure India achieves its goal of a Swachh Bharat.
Sachin Tendulkar has been promoting cleanliness drives in India for almost 10 years. (Photo: PTI)
Cricket legend Sachin Tendulkar bagged the ‘Most Effective Swachhata Ambassador’ award at India Today Group’s fifth edition of the Safaigiri Awards for utilizing his popularity and fame to ensure India achieves its goal of a Swachh Bharat.
Sachin Tendulkar has been promoting cleanliness drives in India for almost 10 years.
On September 18, 2011, during Support My School telethon’, Sachin Tendulkar helped raise crores more than the target set for creation of basic facilities in 140 government schools across India, particularly toilets for girl students.
Revered as the ‘god of cricket’, Sachin Tendulkar was nominated by Prime Minister Narendra Modi as one of India’s swachhata ambassadors’ in 2014. After accepting his nomination, Tendulkar’s first campaign was cleaning up a locality near his home in Mumbai.
The former Indian cricketer had launched Mission-24’, aimed at improving the quality of life in Mumbai’s M East ward which known to have ranked the lowest in human development among the city’s 24 wards in the Mumbai Human Development Report 2009.
The project was taken up by two NGOs and the Brihanmumbai Municipal Corporation, with an aim to improve basic amenities like hospitals, schools, water and drainage systems.
Sachin Tendulkar’s universal appeal across age, gender and class set him apart from other ambassadors. With around 30 million followers on Twitter and Facebook, he also wields tremendous influence on social media.
Tendulkar was honoured with Bharat Ratna in 2014, becoming the youngest recipient of the highest civilian award in the country.