Unacademy, the e-learning platform, has rolled out a new film titled ‘The Greatest Lesson,’ with brand ambassador Sachin Tendulkar. The campaign celebrates the relentless human spirit in its pursuit of excellence.
The film highlights the ‘never give up’ spirit by commemorating some of the most challenging times of the veteran cricketer’s career and his subsequent triumphs. With this campaign, the ed-tech company aims to drive the message that failures must be looked upon as stepping stones to success.
The film starts with the audience cheering Tendulkar on as he walks out onto the field and former pace bowler Shoaib Akhtar gets ready to bowl. A few frames later, Akhtar is seen hurtling down the pitch in his trademark style as Sachin takes guard. The film then cuts to Tendulkar’s ODI debut in 1989, when he was dismissed on a duck on the second ball he faced.
From there on, the film depicts some of his most notable dismissals including the ‘shoulder before wicket’ incident against Australia at Adelaide in 1999, and former umpire Steve Bucknor’s erroneous dismissal of the cricketer at Gabba in 2003. The disappointment of the fans and the consternation on Tendulkar’s face is palpable as the film progresses till it reaches a crescendo and the screen changes to read, ‘Failure. The fuel of champions.’
Thereon, the narrative changes as the film journeys through some of his most momentous comebacks that made him one of the greatest cricketers in the history of the game.
Watch the film here: